Bio
Michelle believes that building an iconic brand begins with creating layered experiences that are elegantly simple, unexpectedly fresh, and, above all, capture the essence of an organization.
Michelle has led multidisciplinary teams throughout her career, sparking fresh ideas and delivering strategically creative identities and systems for a broad range of industries and clients. Her eye for detail and collaborative approach have proven invaluable in solving client challenges.
As an accomplished creative professional and intuitive leader, Michelle has over 25 years of experience as a Creative Director and Partner in New York with a proven track record of developing award-winning brand identities at some of the most creative agencies in the world.
She has been a guest lecturer at the American Marketing Association and Portfolio Center and currently serves as a chapter president of Executive Women International.
Experience
Michelle Andreotti Design, Creative Director
Interbrand, Creative Director
FutureBrand, Creative Director
Lippincott, Partner
Siegel+Gale, Associate Creative Director
FutureBrand, Design Director
Strengths
Specialist in assessing, developing, and implementing strategic brand identities, systems, and experiences that help companies build transformational brands. Working within a collective of disciplinary branding experts and teams.
Creating and leading comprehensive brand programs that are straightforward, flexible, and relatable.
Formulating and delivering creative strategies that inform design development, activation, and business alignment. Driving and generating the end-to-end creative process.
Devising solutions that crack the most challenging problems
Understanding aesthetics, cultures, and trends as they relate to the brand.
Building a happy and empathetic culture made up of teams driven to create the very best.
Being an organized and influential leader, presenter, and collaborative partner across all levels.
Orchestrating and managing multidisciplinary teams and external partners to complete projects on time and within budget.
Growing businesses and people. Mentoring, supporting, and inspiring talented people so they can shine.
Clients and Collaborations
Collaborations:
Tomo Networks, The Additive Agency, St. Jude Children's Research Hospital, WWF, Contagious Content, BX, Brand Experience Design Group, Anabasis, Converge, No Filter Creative, HPE, Matt Huss Co., Ironpeak, and Penske
Interbrand:
McKesson, Ascensia, Bayer, Garnet Health, TPG, Merial, AstraZeneca, Samsung, HSS, WellSky, Children’s National, Kaiser Permanente, Boston Scientific, Atrium Health, Medtronic, abcam, Regeneron, Johnson&Johnson, Central Maine, Terumo, and Zyus
FutureBrand:
Adient, Time Warner Corporation, ABInBev, Hyundai, Georgia Pacific, and Staples
Lippincott:
Chevron, Autotrader, PwC, Dover Corporation, Knowles, Wells Fargo, Quintiles, MasterCard, and HanesBrands, Inc.
Siegel+Gale:
HP, Mount Sinai, CooperVision, KeyBank, the Y (YMCA), St. Jude Children’s Research Hospital, American Express, Johns Hopkins University, Hamptons International Film Festival, TCW, EmblemHealth, Penske, FDA, OdysseyHouse, Enterprise, Saunders Real Estate, JER Partners Four Seasons Hotels and Resorts, and King Abdullah University of Science and Technology
FutureBrand:
Aflac, UPS, MasterCard Worldwide, Microsoft, Care, Intel, Marriott, RBC, McGladrey, Choice Hotels, The Center, Unisunstar, GM, Bausch&Lomb, Cargill, Dun & Bradstreet, Golin, Jack Morton, Toyota Financial Services, Ortho McNeil, and Pan American Sports Network
Awards and Publications
Transform Awards North America
Good Design Awards
Brand New: Top 10
ReBrand 100 Global Awards
Graphic Design USA
International Design Awards
AIGA
Communications Arts
:RELOGO
Logo by Michael Evamy
Logotype by Michael Evamy
American Corporate Identity
Logo Lounge
American Brand Excellence
Fortune Magazine's Top 50 in brand