Knowles

Logo and Identity system
Messaging
Digital design

MAKING WAVES IN SOUND TECHNOLOGY

A modern visual and verbal expression for a global leader in innovative communication technologies.

— an award winning brand initiative

Knowles (formerly a part of Dover Corporation) is a global leader in innovative communication technologies that reimagine markets with sound and sensory technology. A brand positioning and visual identity system were created to reflect the company's strengths and support growth.

To express the brand idea, “Making Waves,” a unique design language was created. The logo, a simple wordmark set in a modern sans serif typeface, is contemporary and technical in look and feel. The symbol conveys the notion of amplification; modular layouts create a dynamic stage — layering fresh, innovative color blocks with a fluid wave pattern.

The pattern’s strong sense of movement reinforces the idea of making waves; imagery with a clear perspective and product benefit reflects innovation and confidence. The identity system evokes a sense of innovation and technical precision across all brand experiences.