knowles
MAKING WAVES IN SOUND TECHNOLOGY
A modern visual and verbal expression for a global leader in innovative communication technologies.
Brand identity
Digital design
Award winning brand initiative
Knowles (formerly a part of Dover Corporation) is a global leader in innovative communication technologies that reimagine markets with sound and sensory technology. A brand positioning and visual identity system were created to reflect the company's strengths and support growth.
To express the brand idea, “Making Waves,” a unique design language was created. The logo, a simple wordmark set in a modern sans serif typeface, is contemporary and technical in look and feel. The symbol conveys the notion of amplification; modular layouts create a dynamic stage — layering fresh, innovative color blocks with a fluid wave pattern.
The pattern’s strong sense of movement reinforces the idea of making waves; imagery with a clear perspective and product benefit reflects innovation and confidence. The identity system evokes a sense of innovation and technical precision across all brand experiences.
